Faroleta

People look you up before they walk in.

Faroleta shines a light on the three things they find first, all in one go: your map and app listings, your reviews and your website.

Email Tom Did I email you?

Faroleta is run by Tom Newman and is a trading name of Newman & Kin LLC, a company registered in Wyoming, USA.

Show the example before or after Faroleta

Today: listings missing or out of date, and a website that shows its age. With Faroleta: listed everywhere and kept up to date, and a website people want to visit.

An example for a made-up café, shown before and after. Before: its map listing has no opening hours, phone number, website or photos, two reviews have no reply, it is missing from eight of ten map and listing sites or has wrong details on them, and its website is out of date and not secure. After: the listing is complete with both reviews answered, it is shown and updated on all ten sites, and the website is rebuilt and secure.

An example for a made-up café, not a real business. Platform names belong to their owners.

Your listing
Where you are shown
Your website

What I look after

Three things customers check before they visit. I sort them out together, then keep them in order month by month.

  • Map and app listings

    Your name, address, hours and photos, set up on the major map and app platforms and checked every month so they stay right.

    A few platforms ask the owner to confirm the business is theirs, with a code, a call or a short video.

  • Replies to reviews

    Every month I draft replies to your reviews in your voice, and send you a short note on what customers mention most.

    Plans depend on how many reviews you get a month.

  • A website that stays current

    I rebuild your site, then host it and look after it for a monthly fee. Reasonable change requests are included.

    Redesigns and new features are quoted separately.

Start with a free sample

Before you pay for anything, I do a small piece of the work so you can judge it.

  • Listings A check of which major platforms you are on and missing from, then one free listing on a platform you choose.
  • Reviews A few replies drafted to your real recent reviews, then replies to every unanswered review from the last three months.
  • Website Three specific points about your current site, then a free demo of a new one at a private link.

Did I email you?

Here is why, and how to make it stop.

Why you?

I pick businesses whose public listings, reviews or website show something I can help with. I write once, with at most one follow-up, and I never pitch the same business twice. My emails have no tracking pixels.

How did I find you?

In public sources only: map and business listings, public registers such as Companies House, press and other public web pages, and your own website, read as any visitor would. I never buy lists. Reply “privacy” to my email and I will tell you which source it was for you.

How do I stop it?

Reply “no thanks” and I will not write to you again, from Faroleta or from any other brand of Newman & Kin LLC. You can also ask me to delete what I hold about you.

Read the privacy notice

Who runs Faroleta

Me: Tom Newman, Founder. Faroleta is a trading name of Newman & Kin LLC, a company registered in Wyoming, USA.

I read the replies to my emails myself.

Email tom@faroleta.com